Why Choose a Fractional Resource
In today's rapidly evolving business landscape, organizations face the challenge of balancing flexibility with stability. While traditional hiring models offer predictability, they may lack the agility needed to navigate dynamic market conditions. This is where fractional employees emerge as a compelling alternative, offering a blend of expertise, flexibility, and cost-effectiveness. Here's why organizations should consider hiring fractional employees over contractors or full-time staff:
- Access to Specialized Expertise: Fractional employees often bring specialized skills and industry knowledge that may not be readily available within the organization. Whether it's strategic planning, revenue optimization, or technology implementation, fractional employees offer targeted expertise to address specific challenges.
- Flexible Engagement Models: Unlike full-time employees, fractional employees operate on a flexible engagement model, allowing organizations to scale resources up or down as needed. This agility enables companies to access top talent without the long-term commitment or overhead costs associated with full-time hires.
- Cost-Effective Solutions: Hiring a fractional employee can be a cost-effective solution for organizations looking to optimize their budget. Fractional arrangements typically involve hourly or project-based fees, eliminating the need for overhead costs such as benefits, office space, and equipment.
- Strategic Resource Allocation: Fractional employees offer organizations the flexibility to allocate resources strategically based on project demands and business priorities. This enables companies to leverage expertise where it's needed most without overburdening their internal teams.
- Mitigated Risk and Increased Agility: By engaging fractional employees, organizations mitigate the risk associated with traditional hiring models. They can quickly adapt to changing market conditions, pivot strategies, and respond to emerging opportunities with agility.
- Access to a Diverse Talent Pool: Fractional employment opens doors to a diverse talent pool, allowing organizations to tap into a broader range of skills and perspectives. This diversity fosters innovation, creativity, and adaptability, driving sustainable growth and competitive advantage.
In summary, fractional employees offer a flexible, cost-effective, and strategic approach to addressing organizational needs. By leveraging specialized expertise, embracing flexibility, and mitigating risk, organizations can gain a competitive edge in today's dynamic business environment. Whether it's optimizing revenue streams, driving innovation, or navigating market disruptions, fractional employees play a pivotal role in shaping the future success of organizations across industries.
Founders
Jesse Johnson President and Fractional CRO
Jesse Johnson President and Fractional CRO
Jesse Johnson President and Fractional CRO
Jesse graduated from West Virginia University in 2003 with a degree in Business Administration, Marketing. Jesse has over 20 years of professional selling and marketing experience. Some highlights of his professional career include increasing an equipment leasing vertical revenue from $300k to $3million in five years and playing a major r
Jesse graduated from West Virginia University in 2003 with a degree in Business Administration, Marketing. Jesse has over 20 years of professional selling and marketing experience. Some highlights of his professional career include increasing an equipment leasing vertical revenue from $300k to $3million in five years and playing a major role in increasing an organization's overall revenue from $7million to $21million over a five-year period. Jesse currently serves on the ELFA Communications Committee, Webinar Committee and has previously been on the board of directors for NEFA, NEFA membership committee chair, two-time NEFA conference chair and the ELFA Service Provider Committee. In 2021, Jesse founded Equipment Finance Cares, a platform for awareness through thought leadership and networking with industry peers. Jesse lives in Queen Creek, AZ with his wife Brooke and two children, Jeremy and Rori.
Brooke Eisenhart MSN, FNP-BC Fractional CEO
Jesse Johnson President and Fractional CRO
Jesse Johnson President and Fractional CRO
Brooke has been a creator and entrepreneur since she was young. With her love of animals and caring for people, she became a nurse early on in life and then went on to receive her Masters and became a Nurse Practitioner over 11 years ago. She is now the CEO of two different companies. One is a healthcare based company that brings health
Brooke has been a creator and entrepreneur since she was young. With her love of animals and caring for people, she became a nurse early on in life and then went on to receive her Masters and became a Nurse Practitioner over 11 years ago. She is now the CEO of two different companies. One is a healthcare based company that brings healthcare to the elderly and disabled. She also wanted to go back to her roots and she helped to create what is now 3 tier Paperclip Platform. She is now the CEO of Paperclip Publishing. Taking her experience and knowledge she offers unique coaching opportunities to people around the world. Whether it be Business, Relationship, or Life coaching she helps many people Manifest their best life. Being in the medical field for over 20 years Brooke offers healthcare consulting services. She enjoys spending time with her children and family at home when she is not developing some new ideas, books, or discovering new authors.
Consultant Partners
Christy Riegert
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
My name is Christy Riegert and I want to share a bit about myself with you. I am a very energetic and independent woman. I am constantly looking for personal growth and adventure. I’d consider myself to be a mindful risk-taker, curious and a healthy skeptic by nature. Family, Integrity, and Kindness are some of my most core values, and
My name is Christy Riegert and I want to share a bit about myself with you. I am a very energetic and independent woman. I am constantly looking for personal growth and adventure. I’d consider myself to be a mindful risk-taker, curious and a healthy skeptic by nature. Family, Integrity, and Kindness are some of my most core values, and always with a dose of humor. Some of my most passionate hobbies are; Yoga, Drawing, Photography, Entertaining, and my Motorcycle. Having spent the greater part of my life now in corporate American, I’ve learned so much. I’ve always been afforded the benefit to be surrounded by great leaders, phenomenal co-workers, a some pretty awesome rock star employees. I’ve had opportunities to continuously learn and travel. The list of accomplishments far out ways the failures, but the opportunities to take away valuable experience has always been the prize. I am a Wife, a Mom, a Sister, a Niece and a Friend. I’m at my best when I’m needed and feel a great sense of purpose. I’ve faced many adversities throughout my life and have always managed to take away something positive, even upon some of life’s most difficult moments. It is with all of this in mind that I have made a conscious decision to become a Life Coach and Business Consultant. My mission is to help others to set and meet their goals as a partner in their journey to SUCCESS!
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
I graduated from Long Beach State with a degree in Accounting and decided to go down the traditional CPA route through tax. After working at a CPA firm for 5 years, I was introduced to an independent equipment finance company here in Huntington Beach, CA, Blue Street Capital. In my tenure there, I was able to work my way up through the
I graduated from Long Beach State with a degree in Accounting and decided to go down the traditional CPA route through tax. After working at a CPA firm for 5 years, I was introduced to an independent equipment finance company here in Huntington Beach, CA, Blue Street Capital. In my tenure there, I was able to work my way up through the accounting and finance side, eventually becoming the CFO. While there, I was able to transition the company from tax/cash to GAAP accounting, set up 13 week cash flow modeling, formalized the forecasting and budgeting process, developed a tracking and asset management system for all FMV leases coming to term, and adjusted the timing of our funding process which added basis point multipliers for the majority of deals funded. During that time, I was also able to get hands-on experience by either being or supervising almost every role in the organization from accounting, finance, HR admin, Salesforce/IT admin, credit & syndications, documentation & funding, leadership among others. As I am curious by nature, I loved being able to learn and understand the entire spectrum of the company and the industry as a whole. Being able to see the different needs and pain points of the varying departments was crucial to my success as I was able to solve problems in a way that benefited everyone. I was also lucky enough to be involved with the ELFA, serving on the Emerging Talent and Small Ticket Committees, and also enjoyed being a member of NEFA. I received my CPA and CLFP while at Blue Street along with earning MonitorDaily’s NextGen 40 under 40.
Sarah Kelly, CLFP Senior Operational Consultant
Cole Farmer CLFP, CPA- Senior Accounting Consultant -Fractional CFO/Controller
Sarah Kelly, CLFP Senior Operational Consultant
Sarah Kelly has been a part of the equipment lease and finance industry for fifteen years. Since 2009 she has worked with KLC Financial, K2 and Dedicated Financial. Her journey from documentation specialist to director of sales landed her in the Monitor Daily articles for Top Women in Equipment Finance & the NextGen Issue 40 under 40. She
Sarah Kelly has been a part of the equipment lease and finance industry for fifteen years. Since 2009 she has worked with KLC Financial, K2 and Dedicated Financial. Her journey from documentation specialist to director of sales landed her in the Monitor Daily articles for Top Women in Equipment Finance & the NextGen Issue 40 under 40. She was also featured in DeBanked’s article Just Jump In: Three Women Making Their Mark in The Industry. Sarah's passions truly encompass her love of this industry, where she is able to build relationships and make connections. Sarah’s encompassing knowledge base of leasing operations, enables her to communicate the importance of specific steps to both seasoned veterans and those just beginning their journey. She will coach you through the steps of figuring out which software programs are best for you as well as finding who can make the most of the software.
Sarah's ability to speak and foster growth in individuals truly makes her a force multiplier in any situation. When she is not at work, she enjoys cheering her sons on at football, baseball, soccer and the school musicals. She finds joy in relaxing with her four sons and mini labradoodle Lilly.
RJ Grimshaw ABLE Leadership
RJ Grimshaw ABLE Leadership
Sarah Kelly, CLFP Senior Operational Consultant
RJ Grimshaw served as President and CEO of UniFi Equipment Finance from 2013 until December 2023. He led the transformation of the 35-year-old company, which saw its assets grow from $14 million to $250 million.
In addition to his achievements at UniFi, RJ is actively involved in the equipment finance industry. He currently serves as Trea
RJ Grimshaw served as President and CEO of UniFi Equipment Finance from 2013 until December 2023. He led the transformation of the 35-year-old company, which saw its assets grow from $14 million to $250 million.
In addition to his achievements at UniFi, RJ is actively involved in the equipment finance industry. He currently serves as Treasurer for Equipment Finance Cares. He has previously served on the board of the Equipment Leasing and Finance Association, participated twice in the Industry Future Council (IFC), and volunteered on many committees with ELFA and NEFA. RJ currently authors thought leadership articles for Equipmentfa.com, NEFA Newsline, and Equipment Finance News.
Before his impactful work at UniFi, Grimshaw developed his leadership and strategic skills through senior roles at EverBank and Key Equipment Finance.
RJ's professional focus encompasses a wide range of critical areas, including sales training, strategic planning, market evaluation, operations efficiency, risk mitigation, credit scorecard development, profitability and operational improvement, employee engagement, and portfolio collection enhancements.
Joey Enevoldsen Technology Consultant
RJ Grimshaw ABLE Leadership
Joey Enevoldsen Technology Consultant
Joey Enevoldsen earned undergraduate degrees in Economics and Finance in 2004 and an MBA in 2005 from the University of Wyoming. After a successful real estate career in Las Vegas, Joey and his wife moved to Lincoln, Nebraska to be closer to family and to begin a career in software. Joey has held several roles over the years including Imp
Joey Enevoldsen earned undergraduate degrees in Economics and Finance in 2004 and an MBA in 2005 from the University of Wyoming. After a successful real estate career in Las Vegas, Joey and his wife moved to Lincoln, Nebraska to be closer to family and to begin a career in software. Joey has held several roles over the years including Implementation Team Lead, Director of Implementation Services and Director of IT. His main areas of expertise are lease & loan accounting, project management and financial accounting software systems & implementation—but most of all, he has a passion for consulting within the equipment finance industry. Joey is, by nature, intellectually inquisitive and strives to promote this environment and culture with every project, peer and employee. Joey, his wife Jamie and Pomeranian named Harley continue to live in Lincoln, Nebraska but love to travel whenever possible.
Client Partners
Client Partners
